One Times Square

1904 -- The building, known as Times Tower, is completed by The New York Times at the south end of Long Acre Square, which is renamed Times Square. The Times boasts that its building is the tallest in New York City, which is true only if several subbasements extending far underground are counted.
1905 -- At midnight, The Times sponsors a New Year's Eve celebration at the base of its new building. It becomes an annual rite, growing in popularity and boisterousness.
1913 -- The Times moves its headquarters and begins transferring other operations to a larger building on West 43d Street, which it still occupies. (The company continues to own Times Tower until 1961.)
1928 -- The world's first Motogram, later known as the Zipper, begins operation, delivering five-foot-high flashing messages around a 360-foot-long track around Times Tower.

1945 -- On Aug. 14, at 7:03 P.M., with thousands crammed into Times Square, a Times electrician, Jim Torpey, embellishes one of the most historic messages to be sent along the Zipper, adding three stars -- for the United States Army, Navy and Air Force -- before and after the five-word phrase, ''OFFICIAL TRUMAN ANNOUNCES JAPANESE SURRENDER.''

One Times Square: A Symbol of Spectacle and Celebration

One Times Square, situated in the heart of New York City's iconic Times Square, is a landmark that embodies the spirit of grandeur, spectacle, and excitement. While my experience has been limited to observing it from the outside during the electrifying New Year's Eve celebrations, the significance of this towering structure cannot be overstated.

Rising up to 25 stories high, One Times Square stands as a beacon of lights, screens, and billboards, captivating visitors with its vibrant displays and advertisements. The iconic ball drop on New Year's Eve, where millions of revelers gather to bid farewell to the old year and welcome the new, is undoubtedly the highlight of this historic location. The atmosphere during this event is unparalleled, as the energy and anticipation reverberate through the entire square.

From the outside, One Times Square exudes a sense of history and nostalgia. It served as the original headquarters of The New York Times and has witnessed countless momentous occasions throughout its existence. The classic architectural design is reminiscent of a bygone era, contrasting against the modern digital billboards that adorn its facade. These screens project larger-than-life advertisements, bringing Times Square's bustling energy to life and capturing the essence of New York's vibrant commercial culture.

However, beyond the grandeur and excitement, One Times Square can be seen as a symbol of excess and commercialism. Its constant bombardment of advertisements can be overwhelming, creating a cacophony of lights and sounds. While it undeniably adds to the sensory overload that defines Times Square, some visitors may find it detracts from the area's natural beauty and historical charm.

Despite its mixed reputation, One Times Square remains an integral part of New York City's identity, drawing visitors from around the world who seek the quintessential Times Square experience. Its historic significance and association with the iconic New Year's Eve celebrations make it a must-visit landmark for those looking to immerse themselves in the city's vibrant culture.

In conclusion, One Times Square is a testament to the dynamism and extravagance of New York City. While my experience has been limited to observing it from the outside, particularly during the New Year's Eve festivities, its impact on the city's identity cannot be underestimated. Whether you are captivated by the dazzling lights and advertisements or find yourself overwhelmed by the sensory overload, One Times Square is undeniably a symbol of celebration and grandeur that continues to attract visitors seeking an unforgettable experience in the heart of Times Square.

Big screens, large crowds, lots to see and do, lots of little events happening around, lots of street talent and marriage proposals. You can't come to NYC without visiting Times Square. It can get pretty crowded, so just keep that in mind. Lots of lights and energy!

Well it was disappointing overall. The place is tight, crowded, gloomy unlike what is portrayed in photos. Extremely expensive to eat nearby, no place to sit in coffeeshops around it, expensive to shop. We went on a cold day, people are grumpy, there are bad smells all over the place.
It had to be done since we are in New York but overall disappointing.

It's a shame nowadays because of poor NYC administration this area its unsecured full of street vendors and homeless people

In case you missed Times Square on Dec 31st … here you go, Times Square on January 1st, 2023 with some confetti still lingering around! Times Square is mostly for first-time visitors … but every once in a while even NYers can enjoy few minutes in the most famous squares of all! 😉 — Laura & Irene

I really liked to finally visit time square. I imagines it to be bigger (taller houses more screens etc) but still loved it. We were super lucky as there weren’t nearly as many people as we feared 😅.

It’s obviously mandatory to visit if you’re in New York!

Huge Screens , lots of side shows, performers. One can find All kind of nationalities. Some protesting , Some celebrating. One world. Life time of an experience. Must visit once in your lifetime.