Tiny boutique specializing in casual menswear from Japanese brands & custom-made jeans.
At a glance
#35 of 105 Clothing stores in New York #6 of 16 Boutiques in New YorkLocalGuideWorld score: 4.38
Rating breakdown
-
5 ★77%
-
4 ★9%
-
3 ★3%
-
2 ★3%
-
1 ★8%
Quick facts
- What is the rating of Blue in Green?
- Blue in Green is rated 4.4 out of 5 based on 194 reviews.
- How does Blue in Green rank in New York?
- Blue in Green is #35 of 105 Clothing stores in New York by LocalGuideWorld score (rating weighted by number of reviews).
- Where is Blue in Green located?
- 8 Greene St, New York, NY 10013 — 2.4 km from the center of New York.
- How can I contact Blue in Green?
- Phone: (212) 680-0555 · Website: blueingreensoho.com
Love their selection of denim but beware of price gouging. I bought the Resolute 714 WW2 Straight fit white denim jeans from here (which come in variable lengths so hemming isn't required) and they sell them for ~$100 more than any other site. I get that the store gives you variety but the others jeans I've bought from them were priced appropriately so I assumed these would be too. I sent them an email asking why they were so much more expensive at their store vs others and haven't heard back. The staff is super knowledgable but it seems like once they've got your money they stop caring unless you're looking to buy another item. Won't be coming back.
Good place to pick up japanese selvedge denim. These are not cheap jeans, they are high quality but not too expensive (Saint Laurent and Loro Piana are the next step up but really expensive stuff so this is a good middle of the road)
I've frequented Blue in Green during my trips to NYC, finding their customer service consistently supportive, though their inventory could be more diverse and better stocked in terms of sizing. When you step inside, Kapital dominates the display, with a sprinkling of items from other brands. As you venture deeper, denim pants and accessories line the walls. Unfortunately, their selection in men's size 34 was rather limited during my last visit, though it's a common size. Despite the pair I wanted being out of stock, an associate kindly assisted me in finding alternatives. It was my first experience with Sugar Cane denim, and I was grateful for the help in trying on various pairs. I'd recommend this store to others in the area. While their customer service isn't consistently flawless, it's always intriguing to explore the unique pieces they carry.
Very helpful staff. Looking forward to wearing my new Japanese denim! They have an extensive range of jeans and many other shorts, jackets and accessories.
I wanted to purchase super heavy weight jeans and Blue on Green didn't have any that fit me. So, I bought two other pairs of jeans in that store and found the super heavy weight ones online. I returned to the store to get the jeans hemmed and asked if they could do all three pairs and I'd pay them to do the pair I didn't buy from them: at Blue on Green hemming the pants is included in the price. They wouldn't do it. Of course they have the right to not provide that service, but from my perspective it's poor customer service. They have some nice denim but their sense of customer service falls short.
I have never seen so many pieces that I wanted to purchase in one spot than I have here. So much Japanese denim and cozy pieces. Every item has attention to detail and material. This is definitely a high end store. They have the store separated into front and back with different music playing in both. If you enter with a bag, they will hold it at checkout and give you a tag to pick up when you leave. They have sweaters, jackets, denim jeans,pants, hats, accessories and so much more. Definitely stop in when you are in Soho
The premiere denim destination on the east coast. BiG is the place to be to find all the best Japanese denim and more, around.
This lofty space in Soho requires door access via the doorbell on the side which brings you into the denim room. With a full wall of stocked shelves from various popular brands in various sizes and styles. Make no mistake though this is all premium denim and that means premium price points. You’ll find brands like Pure Blue Japan, ONI, Samurai, Kapital, Sugarcane, Full Count, PRPS, and much more.
But don’t be fooled by this room as the back gallery offers an even larger space with a variety of apparel and accessories to complement your denim purchases. There’s a chill seating area at the back by the sound system with some sale items too. I would definitely not call this place “tiny”.
In true boutique fashion, BiG also has a coffee bar in the first showroom but sadly wasn’t in use for some time. As a fan of Counter Culture coffee I was hoping to grab a cup while I shopped.
While it’s true you can find much of what’s on display here for less (a jacket I purchased on this trip was actually found elsewhere online for $60 less; standard white tees for almost $40 a piece?!) it is still a fashionable mens mecca worth visiting.
The service was great despite it being busy on a Sunday, I had a good talk about denim weight and styles without feeling rushed.
The amount of variety not only in brands but styles merits time browsing the racks and shelves. I would easily return whenever I’m back in the city.
This lofty space in Soho requires door access via the doorbell on the side which brings you into the denim room. With a full wall of stocked shelves from various popular brands in various sizes and styles. Make no mistake though this is all premium denim and that means premium price points. You’ll find brands like Pure Blue Japan, ONI, Samurai, Kapital, Sugarcane, Full Count, PRPS, and much more.
But don’t be fooled by this room as the back gallery offers an even larger space with a variety of apparel and accessories to complement your denim purchases. There’s a chill seating area at the back by the sound system with some sale items too. I would definitely not call this place “tiny”.
In true boutique fashion, BiG also has a coffee bar in the first showroom but sadly wasn’t in use for some time. As a fan of Counter Culture coffee I was hoping to grab a cup while I shopped.
While it’s true you can find much of what’s on display here for less (a jacket I purchased on this trip was actually found elsewhere online for $60 less; standard white tees for almost $40 a piece?!) it is still a fashionable mens mecca worth visiting.
The service was great despite it being busy on a Sunday, I had a good talk about denim weight and styles without feeling rushed.
The amount of variety not only in brands but styles merits time browsing the racks and shelves. I would easily return whenever I’m back in the city.
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