LocalGuideWorld – Best Places to Visit, Eat & Stay Around the World

At a glance

#3 of 28 Shopping malls in New York

LocalGuideWorld score: 4.66

2.4 km from the center of New York

Rating breakdown

  • 5 ★77%
  • 4 ★19%
  • 3 ★2%
  • 2 ★0%
  • 1 ★2%
599-607 Broadway, New York, NY 10012, United States
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Quick facts

What is the rating of Soho?
Soho is rated 4.7 out of 5 based on 94 reviews.
How does Soho rank in New York?
Soho is #3 of 28 Shopping malls in New York by LocalGuideWorld score (rating weighted by number of reviews).
Where is Soho located?
599-607 Broadway, New York, NY 10012, United States — 2.4 km from the center of New York.
Sara Simpson
Can be little $$$, but a good one.
Dr. B
Broome St between Mulberry & Lafeyette St in Soho, Big City of Dreams is a mural that was painted by street Tristan Eaton back in 2015.
Micaela Lue
On December 5th, 2022, I visited this facility and was racially profiled by two of the vendors here, who both were caucasian females. While taking a look at some jewelry, I asked the vendor what the prices for the necklaces displayed were and she gave me a look before telling me the prices with a tone implying I didn’t have the funds necessary to purchase the jewelry. What else could she have based that assumption off of, if not my appearance? The second instance of racial profiling I experienced here, on the same day, was when I was viewing some products and the vendor ran to my side in fear of me stealing under the guise of seeing if I needed help. The place is small, yes, but as a black woman you know when an employee is giving you excessive amounts of customer service because they believe you are going to steal something. I was pulled in by the cozy feel of the shop, but left out feeling cold and alienated. I was put under a microscope for no other reason than my race, when all I wanted to do was check out a new store while traveling around SoHo. I advise the workers here to check their internal biases when dealing with a diverse customer base, and for any and all POC and white allies to stop giving this place your business.
Agnes Lee
Great place to shop unique fashion and jewelry handmade pieces . When you are here , please visit AgnesleeNYC.
Ludvigsson21
Love this spot! Bought a couple of rings and bracelets here as well as a beard comb. Second visit I bought some t-shirts as well. The vendors are really sweet and takes time for each customer. Will go back here!
Raquel Yu
I love the jewelry store and wish I could go back!! Love the pieces I bought here
blackmamba3107
If you are really looking for an extraordinary leather jacket as a one-off, you should come here.
Diana Woodward
If you love diverse shopping in a compact place, GO HERE! HUGE options in such a quaint spot. I've been here many times & will go back many more. The vendors are lovely, warm, inviting people and the prices are very reasonable. On my last visit, I bought 9 pieces of jewelry, a Friends & two Tupac tshirts, a tote bag and some holistic well-being patches. I want more items, so I will be back very soon. (And again, after that, and...)

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