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Emporium packed with a wide selection of domestic & Japanese anime figures, collectibles & art toys.

At a glance

#6 of 22 Souvenir stores in New York #4 of 7 Collectibles stores in New York

LocalGuideWorld score: 4.40

3.6 km from the center of New York

Rating breakdown

  • 5 ★65%
  • 4 ★20%
  • 3 ★7%
  • 2 ★2%
  • 1 ★5%
91 2nd Ave, New York, NY 10003
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Quick facts

What is the rating of Toy Tokyo?
Toy Tokyo is rated 4.4 out of 5 based on 1,468 reviews.
How does Toy Tokyo rank in New York?
Toy Tokyo is #6 of 22 Souvenir stores in New York by LocalGuideWorld score (rating weighted by number of reviews).
Where is Toy Tokyo located?
91 2nd Ave, New York, NY 10003 — 3.6 km from the center of New York.
How can I contact Toy Tokyo?
Phone: (212) 673-5424 · Website: toytokyo.com
Gamerz
Had high hopes for this place but the staff and the small space didn't make it work for me. Asked for toy Tokyo merch and they seemed like that's not interested.
Laquana Thames
First time going here. Definitely would go back. It's was like i was at the gates of everything I love. I got me a couple of pop figures. Daria, and two tokodoki
Y A. Robles
Glad to spend without checking on price here. They got stuffs that are not easy to find. We travel oversea to come. Everyone in the family come out with items. We are a family of middle age / young adults and a teenager.... we geek out in there.
Darby V
Always super stocked with quality blind boxes and collectibles. The prices are totally reasonable especially compared to other collectable/toy stores in the city. Staff is also always super friendly & helpful. They typically have sunny angels in stock as well which I know most places aren't.
Joshua Wilmsmeyer
Disclaimer: my daughter's feedback, not mine.

"Best anime shop in New York"

"More for the collector" than for the common fan. The Be@rBricks section alone makes that clear. I had never seen these before and here they are going for $1200+

"Liked the Japanese toy machines" as you enter the basement. $5 gets you a token for a collectible toy.

"Whole case of collector cards".

"Couldn't read anything on the boxes in the basement" because the writing was in Japanese. Again, I think this store leans toward the more passionate, experienced collector than young manga fans.

"Didn't have any books or manga". I would add comics to that list.

So, there it is...the feedback from a passionate 12yr old manga fan who still rated it the best in NYC.
Avedon Arcade
There’s really no negatives to be found here. Pricing is subjective though I personally think prices are very reasonable and comparable to anywhere else you might find you collectibles.

The space is packed to the brim with all sorts of toys not old and new. It was hard not to walk out of there with boxes of goodies. From floor to ceiling you’ll find something you want or didn’t know you wanted until you saw it there.
Despite how big it is already, they have a basement floor filled with anime model figurines. If you can only check out one toy shop in the city, Toy Tokyo is the one.
Tara Rosenberg
Amazing little store stocked with an amazing amount of Asian type toys. My 20 something daughters were over the moon for pictures of this store and I ended up getting them a few things that we wouldn't ever be able to find anywhere else. They will be visiting nyc themselves and one of their first stops will be to this store!
Brit Law
I have visited this store a few times over the past few years. On my most recent visit in February, the main floor was clean and easy to shop if you look for items by genre or IP. I prioritize buying blind boxes over larger toy/statues, and this time they appeared to have less in stock. Only upon a second walk around did I find a lot of the blind box displays in the locked glass cabinets.
The basement (with more anime toys, clothes, and anime merch) was just as clean but easier to shop since it was organized by IP and product type.
They have a metric ton of toys to look through, including exclusives, so give yourself some extra time to shop.

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