Name: FAO Schwarz
Address: 30 Rockefeller Plaza, New York, NY 10111, New York
Telephone: +18003268638

At a glance

#5 of 29 Toy stores in New York

LocalGuideWorld score: 4.60

0.1 km from the center of New York

Rating breakdown

5 ★75%
4 ★16%
3 ★6%
2 ★2%
1 ★2%

30 Rockefeller Plaza, New York, NY 10111

faoschwarz.com

(800) 326-8638

Quick facts

What is the rating of FAO Schwarz?: FAO Schwarz is rated 4.6 out of 5 based on 5,417 reviews.
How does FAO Schwarz rank in New York?: FAO Schwarz is #5 of 29 Toy stores in New York by LocalGuideWorld score (rating weighted by number of reviews).
Where is FAO Schwarz located?: 30 Rockefeller Plaza, New York, NY 10111 — 0.1 km from the center of New York.
How can I contact FAO Schwarz?: Phone: (800) 326-8638 · Website: faoschwarz.com

An amazing place to bring a child. There is so much going on here with the staff displaying some of the toys to the children. Magic snow, glitter, magic tricks and much more. You could spend a couple of hours here, easily.

The toys are a little expensive, but it's what you'd expect from a premium store.

I just wish the Christmas theme was out when we were there!

anderacpharmd 2023 Oct 29

Plenty of toys, many one-of-a-kind. Fairly spacious, but somewhat crowded. Multiple entrances to the building, and the store itself is 2.5 floors. Plenty of demos ongoing from employees.

Myrna Talasek 2023 Oct 21

This was so overwhelming! If you have ever seen Mr. Magorium's Wonder Emporium or Big, it was just like that! A kids mecca. There was so much to see. Of course we had to find the famous piano too!

TK Yeung 2023 Oct 12

Plentiful selection nice toys and sweets for the kids and adults alike! Went there for my gf to buy this jelly cat plush. They created this diner like shop selling plush similar to food products. The people there were so excited and I could see the excitement of adults turning back to become kids themselves.
It was a nice concept. There were other sections for any genre that interested them.

Amy Lipinski 2023 Sep 20

AWESOME experience. Not only did we have fun with the staff demonstrating magic and all the toys everywhere, we had fun looking around and shopping for our grands. Staff is EXCELLENT.

Zakariae BENKOUDAD 2023 Sep 07

Before going inside, a security guy told us that the store is a unique experience and he wasn't lying!
We spent almost 2 hours there trying every toy and getting excited in font of every magic trick presentation. You can spend half a day there without noticing the time going by.
We will be back there for sure!

Brandon Kober 2023 Aug 21

This place is iconic and has everything you can imagine for toys. My daughter especially loved making her own slime, and designing her own Barbie. The staff are super friendly, and the demonstrations are amazing. Highly recommended visit for the whole family.

Katy Phillips 2023 Aug 15

This store is an experience! There are lots of stands displaying toys, lots of magic tricks, glitter tattoos, etc. Real toy soldiers greet you at the door. They have amazing things like blow up plastic- very strange! Then there’s lots of cool toy brands all in one place like build a bear, jelly cat, Barbie, and more. There’s a giant piano to stand on and play. Many toys to try and play with. This is not to miss!

Also- The FAO Schwartz brand stuffed animals are great!