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I am writing to express my deep disappointment and frustration regarding an unfortunate incident that took place on October 23, 2023, at your Trafford Centre Asda store, involving my family and friends.

On that day, we dined at the McDonald's restaurant within Asda and experienced an inexplicable delay in receiving one of our orders. However, this initial inconvenience did not dampen our shopping spirits. Given the vast size of the Trafford Centre branch, we spent an extended amount of time shopping for our preferred items. Unfortunately, as time passed, we realized we had exceeded the two-hour parking limit.

We promptly approached the customer service desk as instructed in the parking area to address the matter, but regrettably, your colleagues not only failed to assist but also provided unwarranted reasons for denying our request. The first colleague cited our dining at McDonald's as a reason for refusal. The second colleague questioned our ability to shop for over two hours in your expansive store and insisted on a £100 minimum purchase for assistance, without providing any signage to support this requirement. I shared my previous experience of receiving assistance for exceeding two hours of shopping at the Trafford Centre Asda, and the inconsistency in treatment left us baffled. The second colleague mentioned that we had already been given one chance, and this time, even my friends were denied assistance.

With no other choice, we reluctantly left the premises.

We are profoundly disappointed as this incident does not align with the high standards we have come to expect from Asda. While we acknowledge our responsibility for exceeding the parking time limit, the responses from your customer service colleagues were both perplexing and unreasonable. Why should dining at McDonald's disqualify us from assistance? Why question our ability to shop for two hours in your store? And why discriminate based on our purchase amount?

Currently, we await the two £70 fines for dining at McDonald's within Asda.

We sincerely hope you will investigate this matter and provide a reasonable resolution to rectify this unfortunate situation. We have been loyal customers of Asda and believe this incident to be an exception to the usual excellent service we associate with your company.