IF SOHO NEW YORK

Friendly staff. Great selection of brands

I had a terrible experience at IF SOHO, specifically with one of the staff members who was wearing a plaid cap. His service was extremely unfriendly and disrespectful towards me. When I was browsing through the racks, he approached me and said, 'If you're just looking for inspiration, please don't mess up with the rest of the rack.' His condescending tone and attitude made me feel unwelcome and uncomfortable in the store. As a customer, I expect to be treated with respect and courtesy, but unfortunately, this staff member failed to meet those basic standards. I would not recommend this store to anyone, especially if they want to avoid dealing with such unfriendly and unprofessional staff members.

I love this boutique. It's an NYC classic. The clothes are well-curated and they carry some very small ateliers that you can't find anywhere else, with one of a kind pieces.

Prices are very high, but they do have real sales when the seasons change and basement sales a couple of times a year. So depending on your definition, you can actually find good deals here from time to time.

I've never had an issue with the staff. They have always been helpful. NYC doesn't offer an overtly cheerful vibe in most places, but I've never felt put off by employees here either. Also, the owner is an Asian woman, so an earlier reviewer's assertion that they discriminate against Asians strikes me as unlikely, FWIW.

Pretentious for literally no reason. It’s not like they have so many exclusives in their store. You can go to a million other boutiques and find these items.

Customer service is probably the most disgusting thing about the store.

In the current day where we’re all one click away from luxury & Beautiful designer goods customer service is a key reason why I would shop somewhere.

The representatives don’t reach you when you walk in the store, they look at you strange.

I’ve given this place more than one opportunity. So disappointing.

My new favorite clothing store in NYC! A great selection of avant-garde clothing. If you like your junyas, yohjis, isseys, ricks and more, this is the place!

What's even better is the 15/10 customer service. The employees were very friendly, attentive and thoughtful. They would be checking up on me while I was browsing, offering help. Whilst I was trying on the pieces, they were giving me ideas on how to wear certain pieces differently. They would also recommend other pieces that I didn't select to try on. Lastly, I felt very welcomed and was very comfortable trying on as many pieces I would like. The store did not give me any judgmental glares and were happy to let me try on these amazing pieces before deciding which to buy. You can't get them all!

(Visited on 4/12/2022. Got 4 wonderful pieces. May even return before I leave)

Would also recommend Henrik Vibskov Boutique. But please please do not go to Atelier on 8th St, horrible people and environment.

Original. Unique. Curating. Everything I hope for in a boutique.
Favorite high end shopping downtown, Soho. Great variety.

I usually start LES boutiques like Assembly, Pilgrim on Orchard, and Reformation, and The Frankie Shop!. If I still am shipping I had here and look for sales!!!! It's over my budget here except sales items. But it's fun window shopping

Maybe New York’s last remaining destination for an authoritative curation of avant guard designer apparel. The visual merchandising and vibe are underwhelming. It’s really just a bunch of racks of beautiful clothes and unfriendly people.

Aside from their fashion needs, the place was very captivating. It was stylish, clean, and has a big space to feel at home. Also, I greatly love the way on how the staff entertained me. It was with respect and responsibility. Your boutique was honestly the best to visit. Congrats!